👋🏻 I'm Maxa designer and frontend developer
I enjoy finding solutions to complex problems and learning a few things along the way.
A creative and curious problem solver
As a designer and front end developer with over a decade of experience, I bring a unique blend of creativity and technical expertise to every project. In my current role I focus on design systems, designing and building sites and emails using HTML, CSS, Javascript, and React, while elevating an existing brand in the digital marketing landscape. I believe in creating with empathy, always keeping the end user in mind, and striving to create experiences that are accessible, intuitive, and user-friendly.
Design Skills
- UI/Visual Design
- Design Systems
- Web Design
- Email Design
- Social and Display Ads
- Figma
- Adobe Suite
Front End Skills
- HTML
- CSS/SCSS
- JavaScript
- React
- Gatsby
- Accessibility
- SVG
- HTML Emails
Recent Work
Email Design System
A branded design system for creating marketing emails built with Foundation for Emails, Figma, and Notion. Empowers strategy and design teams to design and code modern, responsive, and accessible email communications for all email clients.
Community Events
Tasked with updating how Medicare members find events and meetings, we delved into a redesign process. Our journey, from discovery research to prototype testing, showcases how user-centric design can address accessibility challenges and enhance digital experiences for older adults.
GIFsearch
A gif search app I built while learning more about Angular and TypeScript. The Giphy Search API is used to fetch gifs based on the user's search. Paying close attention to accessibility, gif playback pauses according to the users prefers-reduced-motion settings.
Wellness Campaigns
A series of three campaigns to support members physical and mental health: Weight Race, Find Your Fitness, and Road to Resilience. Each campaign runs over a specific 12 or 4 week period, delivering a new content topic every week. I designed and developed templated micro sites to make it easier to swap out the creative design and content for each campaign, but keep the general structure and logic reusable across the three campaigns and for each annual refresh. The sites were built with Gatsby and used Sanity for Content Management.
SVG Map Generator
A utility I developed that enabled effortless creation of SVG-based maps of the state of Pennsylvania to communicate insurance coverage availability. Its iterative development provided multi-category support, increased accessibility, and time-saving benefits.